Seed round · ₹50–70L

India's biggest retail market is still offline.
We're changing that.

13 million traditional shops. ₹14 lakh crore in offline retail. Almost zero online discoverability. We're building the map and the messaging layer that finally puts these shops on the internet — without taking a 25% cut.

Talk to founders →Read the pitch
₹14L Cr
Indian retail TAM (offline)
13M
Traditional shops nationwide
8
Markets in pipeline
3
Pilot shops (Chandni Chowk)
▸ The problem

India's shopping happens here, but the internet doesn't know about it.

When a customer in Lajpat Nagar wants a saree, they walk the gali, ask three shops, haggle, and buy. When that same customer is at home, they open Amazon — not because they prefer it, but because the gali isn't searchable.

“Pichle paanch saal mein, foot traffic 40% kam ho gaya. Sab phone pe khareed rahe hain. Hum bhi online jaana chahte hain, par Amazon humse 30% maangta hai. Yeh kaisa business?”

— Ramesh Aggarwal, 3rd-gen saree shop, Chandni Chowk

▸ Our solution

A real map. Real shops. WhatsApp orders.

We don't replace the dukaan — we put it on the internet. Customers browse shops on a map of the actual lane. Every order opens WhatsApp. The shopkeeper never learns a new tool. We never touch their margin above 5%.

01
Map-first discovery

Real lanes, real pins. The interaction model people already understand from Google Maps.

02
WhatsApp commerce

No new app for the shopkeeper. They sell on the same number they already use.

03
Local-runner delivery

Same-day, same-gali. We partner with neighbourhood logistics, not Dunzo.

04
Honest pricing

Free tier. ₹299/mo standard. ₹699/mo premium. 5% commission cap. Period.

▸ Market size

We're going after a slice of the biggest offline market on earth.

TAMIndian retail (offline)
₹14L Cr
SAMUrban traditional retail (top 50 cities)
₹4.2L Cr
SOMDelhi-NCR markets, 5-year horizon
₹8,400 Cr
▸ Where we are

Traction & roadmap

Live in pilot. The product works. Now we're scaling onboarding and proving that gali-by-gali growth compounds faster than category expansion.

Done
MVP shipped
Q4 2025

Map, shop pages, WhatsApp checkout, magic-link auth.

Now
Pilot · Chandni Chowk
Q2 2026

Onboarding 100 shops. Proving repeat-order rate above 35%.

Next
Lajpat Nagar + Karol Bagh
Q3 2026

Two new markets, ~300 additional shops.

Next
Pan-Delhi rollout
Q1 2027

All 8 indexed markets live. First neighbourhood-gali expansion.

▸ The ask

₹50–70 lakhs · seed round

18-month runway to take BazaarMap from one pilot to all of Delhi. We're looking for partners who understand that the next billion-rupee company in Indian commerce isn't built on top of Amazon — it's built next to it.

Email the founders
Onboarding & ops
45%

Field team for shop sign-ups, photo shoots, training across 3 markets

Engineering
30%

Two more engineers, mobile-first product, Hindi-first interfaces

Hyperlocal logistics
15%

Local-runner delivery network, pilots in Chandni Chowk + Lajpat Nagar

Marketing
10%

Word-of-mouth amplification, regional language content, festival pushes